If you took the decision to embrace a strong online presence, particularly by owning website to promote your brand / business, you need an effective website manager. If your website is a motor vehicle, then site management is vehicle maintenance. Just like your vehicle, your website will need regular management procedures lest it breaks down or losses purpose.
Website management involves numerous tasks including updating website content like products / services, backing up data and cleaning bugs. These practices among others will elevate future growth through increasing website visitors. In this article, I will share various steps of website management that will help your site operate smoothly.
E-zone web services will not only help you design a good site but will provide dedicated support to your team to manage your website effectively and turn website visitors into customers.
There are different kinds of things that need to be done during website management. Whether you decide to do these yourself or hire professional website mangers like E-zone web services. You may have heard of the saying “prevention is better than cure”. Although normally this is something we hear from doctors, this also applies to site management and the following practices will help you operate effectively.
1.Improve and update your website Content
Imagine visiting a site with outdated content, will you visit it again? It is therefore important to keep your website content up to date else you lose website visitors.
For example, for commercial sites, always update product details of new items, promotional offers, upcoming price changes or any recalls for faulty products.
For school sites, there should be timely updates about school activities, downloadable materials like circulars, and official communications to the parents/guardians about important event dates, online application requirement and procedures.
You should also regularly go through and improve web content like page layouts, navigation bars and other links to different items should be tested.
Your blogging page should always include timely and accurate information that is important to your audience. Updating content will always keep your clients in check to visit your site again.
2. Backup your website
Things happen. Imagine your site crashing without warning you as a result of cyber –attacks, server side mishaps or network glitches. It would be a very bad experience if you lose all your data and codes you might have spent time working on.
Backing up your site will therefore be the best remedy to retrieve the most recent version of the site. It’s a good practice to at least back up once a month or whenever you update content on the site.
Site backup will help you prevent the loss of data, minimize loss of revenue, cut downtime loss in case of site rebuild or renovation.
When backing up website, use different media to store copies of your data and at least backup some copies to the cloud.
3. Check your site load-time
Every website owner would love their sites to be placed higher in the search engine results. This optimization does not occur automatically, take time and test how long your site loads
Over time, your website might be loaded with content, leading to a heavier database. This will thus lead to your site making more requests to the server and thus taking a relatively longer time to load
Some of the most common reasons why your site may be slow include using heavy graphics, using many plugins which mean more lines of code in the back end, high traffic volume vi-sa-vi bandwidth and server performance especially with shared hosting.
Regular check of your site load time will keep you informed about factors that might be slowing site. This will help you locate and resolve a spike in the load time.
4. Integrate programs to notify you if your site is off
It’s always embracing if your website visitors call and notify you whenever the site is off. In fact Downtime will affect your traffic and sales since users may take this time to locate your competitors
It is therefore imperative that additional to checking your sites regularly. You can also install plugins to notify you about your website’s downtime. This report will help you establish and resolve potential causes.
5. Clean up redundant elements
After website development, take a detailed eye and remove all elements that are not important to the site. These may include among others plugins, themes that you tested but you didn’t use, spamming comments, changes in site content and so on. If not removed, they will slow your site performance since they too have to always be loaded along with the necessary files. You can also install a plugin that can help you remove cache, clean database and help you compress images
6. Test your site for compatibility
Devote time and regularly check your website performance on all web browsers and devices. This is because updating website content like plugins, and uploaded data may have made additional changes to your site which have affected its performance on other devices.
This test report will help you update your site to improve use experience of your visitors
7. Adopt good security management practices
Since hackers are always devising ways of how to bypass your security and access your data, it is very important that you keep a sharp eye on your site security features to promote integrity. It’s always good for you to hire a professional to review your site to establish possible loopholes and advise you accordingly.
Make use of password generators to have strong passwords since hackers are always innovative and will try to adopt new cyber-attack tactics. Do not use similar passwords for different purposes and perhaps change them frequently.
Make sure your website’s SSL Certificate is update to avoid spoofing. Try to also review and update your plugins installed on your site to completely eliminate any possible entry window for hackers.
8. Check website forms for vulnerability
Through “SQL Injection” malicious hackers can get unauthorized access to your site database. This is possible since almost all sites have a subscription form, search box or checkout page. It is a good practice to therefore check your website forms at least regularly to make sure all user data is free from vulnerability.
9. Review Analytics
Take sufficient time and evaluate analytics in terms traffic channel, visitors location, clicks, search queries, search volume, daily traffic volume and many more to fully comprehend how your site is performing. This process will allow you to scale the website’s growth and optimize pages that bring in peak conversation as well as twist those that show visitors dropping off.
This routine checklist should not shock you to having a website but should instead provide guidance to allow you have a reliable online presence that matters to your visitors.
Have you been a victim of data loss or poor website management practices, hire E-zone web services a professional company to support and guide you in regard to website management.
Wogisha Denis Kruger is an ICT/Mathematics Teacher,
Marketing & Promotions Director at
Tel : +256706457905 / 0788016008